Priority Three: Communication and Community Partnerships Objective: Deploy an internal and external communications plan that engages and strengthens community relations
Leads:

      Ms. Corallo, Chief of Staff/Director of Community Relations       Ms. Davis, Assistant Superintendent of Educational Services
Step
	Action
	Person Responsible
	Resources Required
	Timeline
	Evaluation Metric
	
1
	Staff Assessment of Internal & External Communications – Strengths/areas for improvement
	Executive Team Principals
	Staff Input/Time
	October 25, 2019
	Creation of Online Survey & Completion of Survey Assessment
	
2
	Parent Assessment of Internal & External Communications – Strengths/areas for improvement
	Director of Community Relations
PTO’s and other parents
	Website/Email Parent Input/Time
	November 11, 2019
	Creation of Online Survey & Completion of Survey Assessment
	
3
	Create Framework/Goals for Internal Plan to include recommended strategies/tactics
	Director of Community Relations
	Staff Time
	November 18, 2019
	Completion of Framework for Internal Plans
	
4
	Create Framework/Goals for External Plan to include recommended strategies/tactics
	Director of Community Relations
	Staff Time
	November 18, 2019
	Completion of Framework for External Plans
	
5
	Solicit Input from Executive Team
	Director of Community Relations
	Staff Input/Time
	December 2, 2019
	Input Received
	
6
	Solicit Input from Leadership Team
	Director of Community Relations
	Staff Input/Time
	December 2019
	Input Received
	
7
	Solicit Input from BOE Community Relations
	Director of Community Relations
	Time with Committee
	December 2019
	Input Received

	Committee
	Board Community Relations Chair
	members
			
8
	Finalize First Draft of Plans that include specific strategies/tactics for Phase I & II
	Director of Community Relations
	Staff Time
	January 2020
	Completion of First Draft
	
9
	Parent Input/Feedback to Internal/External Plan
	Director of Community Relations
Principals Designated Parents/PTO Leadership
	Parent/Staff Time
	January 15 – 30, 2020
	Input Received
	
10
	Student Input/Feedback to Internal/External Plan
	Director of Community Relations
Principals Superintendent Student Advisory Committee
	Student/Staff Time
	January 15-30, 2020
	Input Received
	
11
	Community Relations Committee Input/ Feedback
	Director of Community Relations
Board Community Relations Chair
	Time with Committee members
	January & February 2020
	Input Received
	
12
	Secure Graphic Designer for new brand identity
	Director of Community Relation
	Budget - TBD
	January 2020
	Graphics designer secured
	
13
	Request and secure funding to implement plan for Phase I
	Director of Community Relations
Business Administrator
	Budget submitted Board approval
	February 2020
	Secure needed budget for implementation of plans
	
14
	Present Recommended Plan to Board of Education
	Director of Community Relations Superintendent
	Time on Board Agenda
	March 2020
	Board Presentation Completed
	
15
	Announce New Internal/External Communications Plan (includes Phase I & II)
	Director of Community Relations
	Time to present to Leadership Team
	April 2020
	Launch of Internal/External Communication Plan
	
16
	Implement Internal Communications Plan Phase I
	Director of Community Relations
	Necessary funding secured
	Spring – Fall 2020
	Implementation of Strategies/Tactics of

	(includes strategies/tactics and metrics)
	Executive Team
	Staff Time
		Phase I Complete
	
17
	Implement External Communications Plan Phase I (includes strategies/tactics and metrics)
	Director of Community Relations
Principals Executive Team
	Necessary funding secured Staff Time
	Spring- Fall 2020
	Implementation of Strategies/Tactics of Phase I Complete
	
18
	Evaluate Phase I Metrics
	Executive Team
	Staff Input/Time
	Spring 2021
	Evaluation Complete Plan Metrics (TBD) are met
	
19
	Present Results of Phase I to Board
	Director of Community Relations Superintendent
	Time on Board Agenda
	August/Septemb er 2021
	Board Presentation Complete
	
20
	Request and secure funding to implement plan for Phase II
	Director of Community Relations
Business Administrator
	Budget submitted Board approval
	January 2021
	Secure needed budget for implementation of plans
	
21
	Implement Internal Communications Plan Phase II (includes strategies/tactics and metrics)
	Director of Community Relations
Executive Team
	Budget - TBD Staff Time
	Fall 2021 – Winter 2022
	Implementation of Strategies/Tactics of Phase I Complete
	
22
	Implement External Communications Plan Phase II (includes strategies/tactics and metrics)
	Director of Community Relations
Executive Team
	Budget - TBD Staff Time
	Winter - Spring 2022
	Implementation of Strategies/Tactics of Phase I Complete
	
23
	Evaluate Phase II Metrics
	Executive Team
	Staff Input/Time
	Spring 2022
	Evaluation Complete Plan Metrics (TBD) are met
	
24
	Present Results of Phase II to Board
	Director of Community Relations Superintendent
	Time on Board Agenda
	Summer/Early Fall 2022
	Board Presentation Complete

Priority Three: Communication and Community Partnerships

Objective: Improve operational efficiencies for Central Registration and Community Education programs that result in expanded services aligned to student growth and achievement objectives
Leads:

	Ms. Corallo, Chief of Staff/Director of Community Relations 	Mr. Saleh, Director of Technology

Central Registration

Step
	Action
	Person Responsible
	Resources Required
	Timeline
	Evaluation Metric

1
	Promote Pre-k application process via creation of flyer, posting on district website, Facebook and Suburbanite, parent email and other available means
	Director of Community Relations
Early Childhood Supervisor
Central Reg. Registrar
	Staff time to create and place promotions Possible costs to create flyers or ads
	January 15 Annually
	Flyer Created Promoted on website, Facebook, local organizations, media, parent emails

2
	Finalize Pre-k locations and how many students will we serve in coming school year
	Superintendent Business Administrator Early Childhood Supervisor
Bryant Principal
Asst. Superintendents Special Ed Director
	Staff time for meetings and review of possible locations
	February 1 Annually
	Decisions made regarding available locations and number of pre-k students to be served

3
	Decide (in consultation with principals) which elementary schools will be used for kindergarten/number of classes per location
	Superintendent Business Administrator Early Childhood Supervisor
Bryant Principal
Asst. Superintendents Special Ed Director
	Staff time for meetings and review of possible locations
	February 1 Annually
	Decisions made regarding available locations and number of pre-k students to be served

4
	Hire/assign school nurse to be onsite during pre-k process in March - April
	Supervisor Early Childhood
HR Manager
	Budget for school nurse
	Posting up by Feb 15 Board approval by March Board meeting Annually
	School Nurse hired
	
	Schedule pre-k appointments
	Central Reg. Registrar
	Staff time
	March 25 – April 5
	All registration

5
	for applications/pre-registration
			Annually
	applications complete

6
	Promote Kindergarten Registration via creation of flyer, posting on district website, Facebook and Suburbanite, parent email and other available means
	Director of Community Relations
Early Childhood Supervisor
Central Reg. Registrar
	Staff time to create and place promotions Possible costs to create flyers or ads
	March 1 Annually
	Flyer Created Promoted on website, Facebook, local organizations, media, parent emails

7
	Schedule kinder registration appointments
	Central Reg. Registrar
	Staff time
	Early April – mid-May Annually
	All registrations complete

8
	Pre-k Free & Reduced Applications Reviewed
	Business Administrator
	Staff Time
	Last week of April annually
	F&R Applications Reviewed and Guidance Provided

9
	Pre-k Lottery Conducted
	Early Childhood Supervisor
Director of Technology
	Staff Time/SIS system
	Last week of April annually
	Lottery Conducted using “Random Selection”
	
10
	Selected and waitlist pre-k families notified by mail
	Early Childhood Supervisor Lisa Zucker Central Reg. Registrar SIS/Technology Elementary Schools Transportation Coordinator
	Staff Time/Postage
	By second week of May annually
	Notifications mailed to families
	
11
	Nurse Hired for Pre-K
	Early Childhood Supervisor
HR Manager
	Pre-k Budget
	By first week of May annually
	Nurse hired & Board approved
	
12
	Parent/Nurse Appointments Scheduled
	Early Childhood Supervisor
Central Reg. Registrar
	Staff Time
	By second week of June Annually
	Appointments Scheduled for all children
	
13
	Pre-k Placement decisions by location are made
	Early Childhood Supervisor Transportation Coordinator Bryant Principal
	Staff Time
	By July 15 annually
	Placement decisions finalized

14
	Pre-k Placement notification letters are sent home
	Early Childhood Supervisor
Central Reg. Registrar
	Staff Time/Postage
	By August 15 annually
	Placement Notifications Issued
	
15
	Implement online registration system (per new Student Information System – see below)
	Directory of Technology Central Reg. Registrar
	Staff Time
	Fall 2022
	New Online System up and running
	
16
	Promote online address verification process for 4th and 8th grade students
	Central Reg. Registrar School Principals
	Staff Time
	Mid-February Annually
	Announcement Emailed/Posted on website
	
17
	Conduct online address verification for 4th & 8th grade
	Parents
School Secretaries follow-up
	Parent & Staff Time
	March 1 – 30 Annually
	Address Verification Completed
	
18
	Secure backup registrars for ongoing registrations for 1st – 12 grade – walk-ins
	School Principals Christine Johnson
	Staff Time
	March 2020 and annually
	2-3 Backup registrars secured

Community Education

1
	Review SACC salaries and create go-forward Salary Guide
	Community Education Manager
Director of Community Relations
	Salary data and staff time
	August 30, 2019
	SACC Salary Guide Completion -COMPLETE
	
2
	Hiring of SACC staff
	Community Ed Manager HR Manager
	Staff time and Board Approval
	August 1 for postings August & September Board Meetings for approval Annually
	Staff hired in-time for start of school
	
3
	Promote SACC registration via creation of flyer, posting on district website, Facebook and Suburbanite, parent email and other available means
	Community Ed Manager Director of Community Relations
	Staff time to create and place promotions Possible costs to create flyers or ads
	First week of March Annually
	Completion of Promotional Tasks

4
	Create Compendium of all Afterschool, Evening & Summer Programs
	Director of Community Relations
Principals Directors/Supervisors
	Staff Time/Budget for Online?
	March 2020
	Compendium Created
	
5
	Release/Promote Compendium
	Director of Community Relations
	Staff Time/Website
	April 2020
	Compendium Promoted to Teaneck families & Community
	
6
	Pilot online registration system with payment capabilities
	Community Ed Manager Director of Technology Director of Community Relations
	Staff Time/Budget?
	January 2020
	SACC Pilot Complete at one school
	
7
	Rollout online registration & payment system for all Community Ed programs
	Community Ed Manager Director of Technology
	Staff Time/Budget
	April 2020 – Camp K June 2020 - SACC
	Rollout on system complete
	
8
	Review additional after-school programs to offer families
	Community Ed Manager Director of Community Relations
	Staff Time/Budget to hire additional staff for programs?
	Ongoing
	Review complete
	
9
	Select additional after-school programs to offer families – including adults
	Community Ed Manager Director of Community Relations
	Staff Time/Board approval
	Ongoing
	1-2 programs added annually
	
10
	Hire Camp K Director and Associate Director
	Community Ed Manager HR Manager
	Budget for staff
	Posting up by Feb 15 Board approval by March Board meeting
	Directors hired & Board approved
	
11
	Hire All Other Camp K Staff
	Community Ed Manager HR Manager
	Staff Time/Board approval
	By May Board meeting annually
	Camp K Staff Hired & Board approve
	
12
	Promote Camp K registration via creation of flyer, posting on district website, Facebook and Suburbanite, parent email and other available means
	Community Ed Manager Director of Community Relations
	Staff Time
	Feb 1 – June 1 annually
	Promotion on website, emails, Facebook, etc. complete
	
13
	Submit PO’s for items needed for Camp K
	Community Ed Manager
	Staff Time
	Spring annually
	Purchase Orders Submitted

Student Information System Evaluation/Selection

1
	Create a committee that is responsible for re-evaluating our current student information system.
	Director of Technology
	Staff Time
	Spring 2020
	The student information system review committee is formed.
	
2
	Student information system committee will create a rubric/checklist of features and functionality that Teaneck Public Schools would need and utilize in a student information system
	Student Information System committee
	Staff Time
	Fall 2020
	Rubric/Checklist is created
	
3
	Research student information systems that would work for Teaneck Public Schools and create a list of vendors to demo or review.
	Student Information System Committee
	Staff Time
	Fall 2020
	A list of possible student information systems is create for additional review.
	
4
	Review and test all possible options for student information systems. Grade each Student information system on features and functionality Teaneck Public Schools is looking to have in a student information system.
	Student information system committee
	Staff Time/Budget
	February 2021
	All student information systems are graded.
	
5
	Student information System Committee will make a recommendation to either stay with current SIS or to move to a new system. If a new student information system is the recommendation then an action plan for implementation
	Student information system committee
		March 2021
	Evaluation of systems is presented to the Superintendent of Schools and Business Administrator.

	will be provided.

Priority Three: Communication and Community Partnerships

Objective: Identify and create additional volunteer opportunities for members of the community to engage with Teaneck Public School students Leads:

	Ms. Corallo, Director of Community Relations/Chief of Staff

Step
	Action
	Person Responsible
	Resources Required
	Timeline
	Evaluation Metric

1
	Meet with various senior groups to explore volunteer interest (Senior Recreation, Age-Friendly, Senior Advisory Board)
	Director of Community Relations
	Staff time
	Summer 2019
	Visits completed -COMPLETE

2
	Board revise Volunteer Policy to specify criteria for volunteer background checks
	Board Policy Committee
	Board Approval
	Summer 2019
	Policy Approved -COMPLETE

3
	Create two-tier framework for future school/district volunteers
	Director of Community Relations
	Staff Time
	September 2019
	Present plan to Board Community Relations Committee – COMPLETE
New Promotional Flyer - COMPLETE

4
	Create chart for school principals to fill-in event-based versus long-term volunteer needs
	Director of Community Relations
Principals Directors/Supervisors
	Staff Time/Input
	September 2019
	Needs Chart Filled-in by each school – COMPLETE
Secure new volunteers that match school needs

5
	Promote Volunteer Needs Chart to various channels
	Director of Community Relations
	Staff Time Communication Channels
	Fall and January Annually
	Promotion Complete on Facebook, District Website, Community Organizations

6
	Secure partnership agreement with Teaneck senior living facility to read to children
	Director of Community Relations
	Staff Time
	Fall 2019 and ongoing
	Partnership Agreement Secured

7
	Select students to participate in Senior Living Facility Roundtable discussions
	Director of Community Relations
Middle/High School Principals
	Transportation? Staff Time
	Fall 2019 & Ongoing
	Roundtable discussions (3-4 x per year) between senior living residents and TPS students on specific topics (e.g.

					Travel, WWII, Women’s movement, civil rights movement, etc.)

8
	Solicit Volunteers at Back-to-School Nights and other school/district events
	Board Trustees Director of Community Relations
Principals
	Staff/Board Time
	Fall & January Annually
	Presence at 3 district events

9
	Develop new video or online training system for volunteers
	Director of Community Relations
Adrienne Williams Mohammed Saleh
	Staff Time Online Resource Budget?
	Fall 2020 & Issue Annually
	Training module produced

Priority Three: Communication and Community Partnerships

Objective: Ensure all communications reflect positively on our schools and district, are user-friendly, and include appropriate use of district images and messages in support of the district’s mission, vision, values and goals.
Leads:

     Ms. Corallo, Director of Community Relations/Chief of Staff      Ms. Davis, Assistant Superintendent of Educational Services

Step
	Action
	Person Responsible
	Resources Required
	Timeline
	Evaluation Metric

1
	Create Internal & External Communications Plan to encompass new brand identity for TPS
	Director of Community Relations
	See Action Plan for Internal & External Communications Plan
	See Action Plan for Internal & External Communications Plan
	See Action Plan for Internal & External Communications Plan

2
	Ensure use of new vision, mission and goal statements throughout internal and external communication materials
	Executive Team
	Continued Reinforcement in all communications to staff
	Ongoing
	Communication materials reflect new vision, mission and goals

3
	Media Relations Outreach to promote positive news
	Director of Community Relations
	Staff Time
	As needed/Annually
	5 positive news stories per year in local, regional and national media

4
	Daily Social Media Posts that promote student, staff and district accomplishments; and school and district programs
	Director of Community Relations
	Staff Time
	Minimum 3x/week during school year/Annually
	Total number of followers to rise by 10% in year one and two of plan; then requires go-forward evaluation

5
	Monthly Superintendent Video Messages that provide updates on district progress
	Director of Community Relations Superintendent
	Annual budget for videographer Staff Time
	Sept – June Annually
	7-8 messages released in year one and two of plan; then requires go-forward evaluation

6
	Superintendent Emails to Teaneck Community on Strategic Plan Progress
	Director of Community Relations Superintendent
	Staff Time
	At least every other month/Annually
	Emails Released

7
	Board Presentations on Strategic Plan Progress
	Executive Team
	Staff Time
	Twice per year/Annually
	Presentations Completed
	
	Recognize Student & Staff
	Director of Community
	Staff Time/Budget for
	At least 5
	Board Recognition

8
	Accomplishments at schools and Board meetings
	Relations Executive Team Principals
	Certificates
	times/school year
	Events

9
	District/School Website Updates to include student, staff, and district accomplishments
	Director of Community Relations
Principals
	Staff time
	November 2019 & Ongoing Monthly
	Principals will submit one student & staff accomplishment for each Superintendent’s Monthly Report Promote in more prominent way on website
	
10
	School and District Flyers/Brochures are professional and support TPS brand
	Director of Community Relations
Leadership Team or Designated Staff
	Staff time/budget
	Ongoing
	Internal & External Communications Audit Results
Use of new Brand Identity in Summer 2020 and beyond
	
11
	District Website Updates to include new brand identity
	Director of Community Relation
Director of Technology Website Content Manager
	Selection of go-forward vendor/budget
Staff time for selection and production
	Summer 2020
	Use of new Brand Identity in Summer 2020 and beyond